Barcelona Wine Week - BWW

Type: 
Trade fair/Congress

The second edition of Barcelona Wine Week (BWW) is held at the Fira de Barcelona Montjuïc venue. More than 400 companies and more than 600 wineries will participate in the fair, and practically all the Spanish Denominations of Origin and the most established brands on the market will be present. The objective of the BWW is to become the largest platform for Spanish wine, so that international operators can learn about the extensive range of wines from practically all the autonomous communities. The priority of the Barcelona Wine Week is to increase business opportunities, since the exhibiting companies will be able to establish numerous contacts with foreign wine buyers (more than 300 between importers, distributors, wholesalers, retailers ...).

The areas of the Barcelona Wine Week

The exhibition space is organized into two large areas: the main one, BWW Lands, which brings together wineries by Denominations of Origin and other quality labels, and organic and biodynamic wines; and BWW Groups & Complements, with large winery groups and equipment, accessories and services companies oriented to the sector.

About the 2022 edition

The main thematic axis of the 2022 edition of the BWW will be the autochthonous varieties (Spain has about 150 autochthonous varieties of grapes planted that constitute 25% of the total). The objective will be to give visibility and international projection to all historical varieties, majority or minority, for their contribution to creating a more sustainable wine-growing future and better adapted to climate change.

Three million people a year visit the wineries and museums of the Wine Routes of Spain, spending nearly 80 million euros a year. Wine tourism is therefore a sector of the future, and new wine tourism trends and digital tools for communication and marketing will also occupy a prominent place among BWW's activities: "If Spain is a world power in both tourism and wine, it is worth thinking which will also be the case in terms of Wine Tourism ”, says Javier Pagés, president of BWW and DO Cava.

With the support of the Spanish Wine Federation (FEV), the sector's digital needs will also be addressed, identifying trends and seeking synergies that accelerate the digital transformation of the wine industry.

Activities

Along with the commercial exhibition, the Barcelona Wine Week carries out an extensive program of activities to promote training and sensory experiences related to wine. In this sense, the BWWHub area will host various events such as artistic installations, tastings and pairings, conferences, round tables and training sessions. All of them proposed to strengthen the links between the world of wine and culture, and to present novelties of great interest to the sector.

Barcelona Wine Week is aimed at professionals in the wine sector.