The Association of Friends of La Rambla was born in the 1960s to defend the interests of the merchants of La Rambla and promote trade. In its beginnings, the association started to organize a major festival in honor of the patron saint of La Rambla, the Virgen del Roser, which consisted of a mass and an offering to the Virgin on a façade adjacent to the Palau de la Virreina. A distinction was also given to the honorary ramblista. Today these events continue but many more activities are organized(fairs and exhibitions, theater, parades and popular meals for neighbors and merchants), including floral decorations of numerous buildings on La Rambla, free rides on Las Golondrinas and open days or free special events held in several emblematic buildings of La Rambla.
The 2022 edition of the Festa del Roser de La Rambla.
In this year's edition flowers will be more protagonists than usual, and many of the events and activities will be related to the tradition of flowers in La Rambla. We will be able to see 17 spaces or buildings decorated with flowers, participate in 28 free activities and routes, get discounts and offers for leisure establishments and hotels, and enjoy Fiesta Mayor menus in restaurants in La Rambla.
Decorated buildings and places
- Floral arch of the Rambla de Canaletes that welcomes a flowery Rambla (by the Gremi de Floristes de Catalunya).
- Hotel Yurbban Ramblas
- Moka Restaurant
- Intervention of Parks and Gardens in the Rambla dels Estudis
- CentOnze Restaurant
- Moja Palace
- Palau de la Virreina
- Hostal Mare Nostrum
- Intervention of Les Catifes del Raval in Pla de l'Os
- Passatge Bacardí
- Tablao Flamenco Cordobés
- Palau Marc
- Barcelona Wax Museum
- Santa Monica
- Atarazanas Garage
- Las Golondrinas box office.
One flower, one wish
"One flower, one wish" is a participatory project that is organized every year with the Palau de la Virreina. As we mentioned at the beginning, La Rambla de las Flores in Barcelona celebrates around this time the feast of its patron saint, the Virgen del Roser. The image of the Virgin is located outside the Palau de la Virreina and the Collective of Florists of La Rambla had the tradition of making an offering to her. Picking up this tradition, and based on an idea of the graphic designer Claret Serrahima, the School of Floral Art and Garden Design of Catalonia designed a floral action for citizens and visitors to the city to actively participate by introducing a flower. The slogan, "one flower, one wish".
On Saturday 8 there will be children's craft workshops; a concert to celebrate the 185th anniversary of the Conservatori del Liceu; and a music festival by the sea, the Maremagnum Fes. In Plaça Catalunya you can enjoy stilt walkers parades with floral motifs, and workshops organized by the El Triangle Shopping Center.
On Sunday 9 they have organized an innovative activity: Sketch & Write La Rambla, which invites you to draw and write on La Rambla; all participants will have a prize and there will be a lot of animation. On the same day it will be possible to participate in the adventure of sailing in the Maritime Museum of Barcelona.
There will also be activities on other days, such as free flower workshops, and attend the play "La Rambla de las Floristas" by Josep M. de Sagarra in the theater where it premiered on March 21, 1935, the Poliorama Theater.
Discounts, tours and guided visits
The Roser Festival allows visitors to discover the architectural and cultural heritage of La Rambla and its surroundings. The guided tours and open days are an excellent opportunity to discover La Rambla and some of its most emblematic buildings and institutions. You can go to L'Aquarium, listen to music in the garden of the Ateneo Barcelonés, take away seeds from the El Triangle Shopping Center, visit the Enric Miralles Foundation, the Gran Teatre del Liceu, the Palau Güell or the old Casa de la Convalecencia, take a free trip with Las Golondrinas or go with a discount to the Wax Museum, the Erotica Museum or the Tablao Flamenco Cordobés.
Women named Roser are invited to see "The Grönholm Method" at the Poliorama Theater or to go on the Mirador de Colón.
All activities are free of charge, but most activities have limited places and require prior registration.